DKV EURO SERVICE GmbH + Co. KG
Marketing Manager Automation (gn) full-time/part-time (hybrid)
Publiziert am: 9/30/26 | Ratingen | Vollzeit
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Marketing Manager Automation (gn) full-time/part-time (hybrid)
Your job at DKV Mobility? As part of a leading European B2B platform for on-the-road payment solutions, you will work in an exciting environment. Our tasks are defined by our Purpose: To drive the transition towards an efficient and sustainable future of mobility. We offer you numerous opportunities to help shape the mobility of tomorrow in a dynamic and agile environment. Our approximately 2,700 employees throughout Europe are united by a common passion: to give their best every day for our customers in more than 50 countries. True to our claim: You drive, we care. Become part of our diverse, dedicated and unique team!
As a Marketing Automation Manager, you will take ownership of the marketing automation strategy and develop data-driven, scalable email campaigns across the entire customer journey. With a strong focus on cross-selling and upselling, you will design targeted email campaigns that identify and unlock customer potential, contributing sustainably to revenue growth and an increased customer lifetime value.
- You take responsibility for the continuous development and implementation of fully automated email campaigns across the entire customer journey.
- You design and develop scalable lead nurturing programs to sustainably increase conversion rates and lead quality.
- You develop, manage, and optimize cross-selling and upselling campaigns for international existing customers.
- You identify opportunities to increase customer lifetime value and revenue.
- You analyze the performance of email campaigns, derive data-driven optimization measures, and drive their scaling.
- You integrate and leverage Next Best Action (NBA) approaches to enable personalized customer communication through email campaigns.
- You strategically advance customer communication through email and marketing automation programs.
- You develop scalable email campaigns for various international markets.
- You ensure consistent and target group-specific communication.
- You define CRM-relevant target groups, customer segments, and trigger logics to unlock growth potential effectively. You work closely with Product Marketing, Content Teams, International Marketing, and Sales to successfully implement sales-supporting campaigns.
- You manage and coordinate collaboration with external agencies and service providers.
MUST HAVE:
- You hold a degree in Marketing, Communications, Media Studies, or a comparable qualification.
- You have several years of experience in online marketing, with a strong focus on marketing automation and email marketing.
- You possess strong expertise in HubSpot or comparable marketing automation platforms.
- You have experience in developing and implementing lifecycle and lead nurturing campaigns.
- You demonstrate strong analytical skills and have experience optimizing campaigns based on data-driven insights.
- You are familiar with personalization methods such as segmentation, scoring, as well as Next Best Action (NBA) or Next Best Offer (NBO).You have experience defining CRM-relevant target groups, customer segments, and trigger logics to identify growth opportunities.
- You work in a structured and independent manner and have excellent communication skills.
- You have a solid understanding of relevant marketing KPIs and performance marketing principles.
- You possess strong data and analytical capabilities and are familiar with hypothesis development, KPI derivation, uplift models, as well as segmentation and decision-making logics.
- You have practical experience working with Data Scientists and Data Engineers.
- You work in a structured, detail-oriented, and solution-focused manner.
- You have excellent German language skills and good English language skills.
NICE TO HAVE:
- You have experience with Next Best Action (NBA), predictive analytics, or AI-driven personalization.
- You have experience with A/B testing and conversion optimization within email marketing and marketing automation environments.
- You have a basic understanding of APIs and data models, enabling you to effectively manage technical requirements.
- You have experience managing international campaigns and localization processes.
- You are familiar with relevant data protection regulations, particularly GDPR, in the context of email marketing.
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We are looking forward to your application and to applicants who enrich our diverse culture! Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process.
Did you know that we have received several awards as an employer in recent years?
Have we made you curious? Then we are looking forward to your application! If you still have open questions then please contact Saskia Dünnwald via saskia.duennwald@dkv-mobility.com.
Balcke-Dürr-Allee 3
40882 Ratingen
